Referred by an agency owner who uses this
You burn seventeen leads to write one policy.
That is what a six percent close rate on shared leads actually costs. One Farmers district reported cutting it to eight. Here is what they run — and the arithmetic you can check against your own numbers before you decide anything.
See what it costsFour or five agents bought that exact lead.
Four or five agents bought that exact lead from the same vendor. And because the same consumer fills out more than one form, and vendors resell to each other, that person will field fifteen to forty calls in the next three days.
Same person, same intent, same moment, and everybody is dialing. Nobody in that race has a product advantage. Nobody has a price advantage. Nobody has a relationship yet. Every structural thing you could compete on is identical across all of them.
Which leaves exactly one variable: who calls fastest, and who handles the conversation better once somebody picks up.
The arithmetic on a shared lead
Forty minutes a week. Scored. Run by us.
This is not a course, a video library, or a platform you have to go operate. We build it, we run it, and it happens whether or not anybody in your office remembers to push it.
Your producers practice real Farmers conversations against a simulated customer who pushes back the way real ones do — then get a score, and one thing to work on before the next session.
What every session produces
- A score out of 100 — 50 points conversation quality, 50 points process flow
- Twelve scored dimensions, applied the same way every time
- A rank: Excellent, Very Good, Good, or Needs More Practice
- One correction to work on before the next session — not nine
- Practice available on demand, any time, before a call that matters
Getting started
We set it up
The Farmers knowledge base and scoring rubric are already built. There is nothing for you to write, upload, or configure. Twenty minutes and your agency is live.
Your people set up their own accounts
Each producer creates their own login and starts practicing. No IT, no rollout project, no training day.
It runs every week
We keep it going, keep it scored, and keep the rubric current. You watch the scores, and you decide what to do about them.
What it costs, and how to check whether it is worth it.
One price. No setup project, no per-seat true-up, no annual contract to sign before you find out whether your people will use it.
- Everything built and operated by Daitalink — you are not buying software
- Weekly practice, scoring, and rubric maintenance included
- Unscheduled practice included — producers rehearsing a specific call they are about to walk into
- Month to month
Here is the test worth running before you talk to anybody: look at what your agency spent on leads last month. If it is more than $500, then anything that moves your close rate at all pays for this out of a budget you are already spending — and you keep the difference. That is arithmetic you can check against your own numbers in about a minute, without taking our word for anything.
What two Farmers districts reported.
These are results the districts measured themselves, against their own prior numbers, and told us about. We did not run the study, there was no control group, and we are not going to promise you the same outcome. They are worth knowing anyway.
- Close rate on purchased leads went from 6% to 12%. Tracked by the district against their own baseline. It took about 90 days, and improved as more agents came onto the system rather than all at once.
- A second district went from last to first in a region of fifty on cross-selling. They attributed it to the training — specifically to producers expanding the conversation instead of closing the one thing the customer called about.
- About a third of all practice is unscheduled. Nobody assigns it. It is producers rehearsing a specific call they are about to make. That was not designed, and it is the clearest signal we have that people find it useful.
What happens next
Whoever sent you here is already running this. You do not have to take a meeting to find out whether it works — you can ask them.
Fill in the form below. Twenty minutes and your agency is live, and your producers set up their own accounts the same day. Month to month, so the decision is reversible.
Say so in the form and we will run a live session in front of you — the actual simulated customer, the actual rubric, the actual score. No deck.
Ask the person who sent you this link. Ask your district. We would rather you heard it from them than from us.
Referred agencies come to us directly. There is no salesperson attached to this link and nobody will chase you.
Start your agency.
We reach out within one business day. If everything is straightforward we can have you live on the same call.
Got it — talk soon.
A Daitalink team member will be in touch within one business day.
That didn’t send.
Something went wrong on our end — please email chuck@daitalink.com or call 888‑249‑7555 and we will get you set up.
Start the Conversation
We’ll reach out within one business day.
If this is more than $500, the arithmetic on this page is already on your side.
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About the numbers on this page. The 6%–to–12% close rate and the last–to–first cross-selling result were measured and reported by the districts themselves, against their own prior figures. Daitalink did not conduct a controlled study, there was no comparison group in the first case, and results depend on how consistently a team practices. We report what clients tell us and we do not assert it as a Daitalink result.
The lead arithmetic is simple division: at a 6% close rate it takes about 16.7 leads to write one policy, and at 12% about 8.3. It describes what a change in close rate is worth on your own numbers. It is not a projection of what your agency will achieve.
On shared leads. QuoteWizard states that sharing a lead among eight agents is the industry maximum and that it caps its own at half that; other vendors publish caps of three to five. The higher call volume a consumer experiences comes from filling out more than one form and from vendors reselling to each other — an agent testing a major marketplace in 2024 reported prospects receiving fifteen to forty calls within seventy-two hours. Figures vary by vendor, market, and lead type.
Pricing shown is for a standard Farmers agency of up to five users. Larger agencies, districts, and multi-location organizations are quoted separately.